"It's not so much that sex sells, it's more that horny neanderthals buy."
"Youth need educating, but parents need re-educating"
Sunday, April 17, 2011
Monday, April 11, 2011
Humanity on the Brink
This is going to be a year of globally consciousness-shifting effect. Everything is, metaphorically, precariously balancing on a fence. A wise friend once said that adversity is the most potent time to discover ingenuity. To elaborate- 2012 is going going to give us the option of the “easy” way or the “hard” way; it is often the times of “darkness” and chaos that give us the previously undiscerned contrast to see the eminent “light”. Thus, I see this year as a win/win scheme; humanity either rely on the comfort of their ignorance due to unconscious insecurities and as a result fuck themselves over even further until they will do anything to reform and so will be “forced” of their own volition to develop seeking minds which will lead the collective consciousness to evolve, or perhaps we will skip that step and are on the brink of evolving anyway. In short, I think both roads ‘lead to Rome’, but only time will tell.
Saturday, April 9, 2011
Ad Agencies
An ad agency's job is to write- or as it seems to be, fail to write- decent television commercials. It's not nice or smart to degrade insecure people, but it's also unacceptable for insecure people to project their garbage onto you like they do. They also need to come to terms with the fact that they are paying directors thousands of dollars a day to polish their mostly crappy ideas. They are paying the director for what he is supposed to do- give them a decent commercial.
When are ad agencies going to see the irrationality behind giving a director one of their ideas, but then preventing him from doing so whilst they empty their pockets of money. Why, when so much money is at stake, would an agency want to PAY to "shoot themselves in the foot"?
To advertising Agencies: You have selected a professional to do what you're paying him to do. Do you want a good commercial? Yes or no? If yes, then sit down in Video Villiage, sip your Starbucks lattes, stop trying to control everything, and let the director do what you are paying him over 10K a day to do. Okay? Okay.
When are ad agencies going to see the irrationality behind giving a director one of their ideas, but then preventing him from doing so whilst they empty their pockets of money. Why, when so much money is at stake, would an agency want to PAY to "shoot themselves in the foot"?
To advertising Agencies: You have selected a professional to do what you're paying him to do. Do you want a good commercial? Yes or no? If yes, then sit down in Video Villiage, sip your Starbucks lattes, stop trying to control everything, and let the director do what you are paying him over 10K a day to do. Okay? Okay.
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